Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants – Search Engine Roundtable

Marketing WeekGoogle AdWords Upsets Advertisers By Expanding Meaning Of Close VariantsSearch Engine RoundtableLate Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we're expanding close variant matching to include additional rewording and reordering for exact …Google claims its third-party verification is 'best in class' as it launches new ad featuresMarketing Weekall 3 news articles »
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