Google claims its third-party verification is 'best in class' as it launches new ad features – Marketing Week

Marketing WeekGoogle claims its third-party verification is 'best in class' as it launches new ad featuresMarketing WeekAccording to Google its viewability levels on YouTube grew to 93% globally in 2016, up from 91% in 2015. Across the web that figure grew from 54% in 2015 to 66% in 2016. And Weinstein says the new features are “just the beginning” on improving its …and more »
Source: GOOGLE

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