Google is making a big change to exact match keyword targeting in AdWords – Marketing Land

Marketing LandGoogle is making a big change to exact match keyword targeting in AdWordsMarketing LandGoogle is making a big change to exact match keyword targeting in AdWords. Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants. Ginny Marvin on March 20, 2017 at 9:05 am. More.Google Broadens Exact-Match Variations In AdWordsMediaPost CommunicationsGoogle AdWords Upsets Advertisers By Expanding Meaning Of Close VariantsSearch Engine RoundtableGoogle Expanding Close Variant Matching to Relief of AdvertisersWebProNewsMarketing Weekall 5 news articles »
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