Google is making a big change to exact match keyword targeting in … – Marketing Land

Marketing LandGoogle is making a big change to exact match keyword targeting in …Marketing LandAds may trigger when searchers use different word order and function words as Google broadens its definition of close variants.Google Broadens Exact-Match Variations In AdWords 03/20/2017MediaPost CommunicationsGoogle AdWords Upsets Advertisers With Close Variants ExpansionSearch Engine RoundtableGoogle Expanding Close Variant Matching to Relief of AdvertisersWebProNewsMarketing Weekall 5 news articles »
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