Google to further dilute exact match in AdWords; will ignore word order & function words – Search Engine Land

Search Engine LandGoogle to further dilute exact match in AdWords; will ignore word order & function wordsSearch Engine LandOn Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on — will be broadened to include variations in word order and …
Source: adwords

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