Longform content – how permutations increase keyword reach for SEO

Longform content is something that many online marketing strategists and SEOs are writing about at the moment.  There are plenty of great SEO blogs about long-form content that show correlations between length of (quality) text and great ranking positions in Google.

I want to show an experiment to show how well-written longform content can contain permutations of keywords that will provide many different ways for a web page to appear in search rankings.  Simply put, the more words written on a page, if written well, will help that page to present itself to many more people than a long (or short) page of content with less permutations – because all human beings are different – even when we want the same thing.

I sometimes use this example when doing a digital marketing speech – the example of choosing a hot drink:

If I was to ask five people sitting in front of me for a hot drink, they will usually each give me a different combination of elements that would make their chosen beverage their own.

For example, for the purposes of this post, I have just asked five people in my office what they would like to drink, and the answers were:

  • tea, three sugars with milk
  • hot chocolate, three sugars with no milk
  • tea, no sugar and a tiny bit of milk
  • tea, one sugar and no milk
  • coffee, half a sugar and a tiny bit of milk

These were genuine answers to the question.  They all wanted a hot drink, yet they each gave me a COMPLETELY different answer.

Now, why am I mentioning this? What does that have to do with longform content and SEO success? Let’s say that you sell desk telephones for offices (it was the first thing I saw as I wrote this).  Now, many people just want a phone, especially when beginning the search phase.  Perhaps they have been asked by their boss to order some.  But, as people get closer to understanding what they want – and closer to the buying stage of their journey, their searches will become longer and contain more keywords.  Perhaps they want phones with answering machines built in? Perhaps they want a phone with an LCD display and memory functions? Perhaps they want a white phone with LCD display and a data connection?

They ALL want a desk telephone, yet they all wanted a different flavour.  Who will get their business when they are performing longtail searches about phones?  The office phone website with 200 words per page or the office phone website with 2000 words that contain great descriptions about each element of the phones that they stock?

Maybe that wasn’t the greatest example in the world, but the point has been made clear I am sure.

The difference that just one extra keyword on a page can make to the number of times that a page will appear in Google’s results is astounding.

Going back to the hot drink example, using an internal tool that I created many moons ago, I can show you just how adding an extra keyword can create greater keyword reach.

I split hot drinks into component parts like so:

Size | drink | sugar? | milk? | in or out?

Each component part has between 2 and 5 responses.  The response list for milk, for example is this:

  • with milk
  • and no milk
  • and a lot of milk
  • and a tiny bit of milk
  • with cream

So, for example, one random suggestion would be:

“medium hot chocolate, two sugars and no milk, to go”

Across those 5 components, 404 unique drinks can be made.  Thats the equivalent of 404 (minimum) different types of search query finding that page if those list items in each component were keywords on a page.

Now, by removing just one of the components, you will see just how the permutations are dramatically reduced.

By removing the last component (whether the drink is to be drank in or out of the coffee shop), those 404 permutations are now reduced to 224…thats almost FIFTY PERCENT less drinks available (and keyword phrases that could find a page).

So, you can see why putting the extra work into keyword research is so crucial.  Keyword research and longform content combined can be a very influential thing on the search engines.  As long as your 2000+ words are written with great use of language and ontological relevance to the key subject matter of the title of the content, amazing things will start to happen to your search traffic.

For reference, here is the full list of 404 variants of a hot drink based on my components:

  1. medium tea, half a sugar with cream, to drink in
  2. small hot chocolate, one sugar and a lot of milk, to drink in
  3. medium tea, two sugars and a tiny bit of milk, to go
  4. medium tea, half a sugar and a tiny bit of milk, to drink in
  5. medium coffee, two sugars and a tiny bit of milk, to drink in
  6. small tea, three sugars and no milk, to go
  7. small hot chocolate, three sugars with milk, to drink in
  8. small hot chocolate, half a sugar with cream, to drink in
  9. small coffee, two sugars and a lot of milk, to drink in
  10. small tea, three sugars and a tiny bit of milk, to drink in
  11. medium coffee, half a sugar with milk, to drink in
  12. small hot chocolate, one sugar with cream, to go
  13. large tea, one sugar and a lot of milk, to drink in
  14. large hot chocolate, three sugars and a tiny bit of milk, to drink in
  15. medium hot chocolate, one sugar and a tiny bit of milk, to drink in
  16. large hot chocolate, half a sugar with milk, to drink in
  17. medium coffee, no sugar and a tiny bit of milk, to drink in
  18. medium coffee, three sugars and a tiny bit of milk, to go
  19. small tea, half a sugar and a lot of milk, to go
  20. medium hot chocolate, two sugars and no milk, to drink in
  21. small coffee, no sugar and no milk, to go
  22. large tea, one sugar and a tiny bit of milk, to go
  23. large hot chocolate, one sugar with milk, to drink in
  24. medium hot chocolate, no sugar with milk, to go
  25. medium tea, half a sugar with cream, to go
  26. medium coffee, one sugar with milk, to drink in
  27. medium hot chocolate, one sugar and a lot of milk, to drink in
  28. small hot chocolate, two sugars and no milk, to go
  29. small tea, half a sugar and a lot of milk, to drink in
  30. large tea, three sugars and no milk, to drink in
  31. large coffee, no sugar with milk, to go
  32. large hot chocolate, one sugar with cream, to go
  33. small hot chocolate, no sugar and a lot of milk, to go
  34. medium tea, no sugar and no milk, to go
  35. small coffee, two sugars and a tiny bit of milk, to go
  36. small tea, no sugar and no milk, to drink in
  37. large tea, no sugar and no milk, to drink in
  38. large coffee, no sugar and a lot of milk, to drink in
  39. small coffee, no sugar and a lot of milk, to drink in
  40. medium coffee, three sugars and a lot of milk, to go
  41. medium tea, three sugars and a lot of milk, to drink in
  42. medium tea, no sugar and a lot of milk, to drink in
  43. small hot chocolate, three sugars and a tiny bit of milk, to drink in
  44. medium tea, three sugars and a tiny bit of milk, to drink in
  45. large coffee, two sugars with cream, to drink in
  46. medium tea, two sugars and no milk, to drink in
  47. medium tea, no sugar with cream, to drink in
  48. medium tea, no sugar with cream, to go
  49. small coffee, no sugar and no milk, to drink in
  50. large coffee, three sugars and no milk, to go
  51. large coffee, one sugar with cream, to go
  52. medium hot chocolate, three sugars and a lot of milk, to drink in
  53. medium coffee, one sugar with cream, to go
  54. small coffee, one sugar and a lot of milk, to go
  55. large hot chocolate, half a sugar and a tiny bit of milk, to drink in
  56. large tea, no sugar with milk, to drink in
  57. small tea, two sugars and a lot of milk, to drink in
  58. large coffee, no sugar with cream, to drink in
  59. medium tea, three sugars and a tiny bit of milk, to go
  60. large tea, two sugars and a tiny bit of milk, to go
  61. small tea, half a sugar and a tiny bit of milk, to go
  62. small tea, three sugars with cream, to go
  63. medium hot chocolate, no sugar and a tiny bit of milk, to drink in
  64. small coffee, two sugars with milk, to drink in
  65. large hot chocolate, three sugars with cream, to drink in
  66. large coffee, three sugars and no milk, to drink in
  67. large coffee, one sugar and a lot of milk, to go
  68. small coffee, half a sugar and no milk, to go
  69. small tea, no sugar and a lot of milk, to go
  70. medium coffee, half a sugar with cream, to go
  71. small tea, two sugars with milk, to go
  72. medium tea, one sugar with cream, to drink in
  73. large hot chocolate, no sugar and a tiny bit of milk, to drink in
  74. medium tea, one sugar and a lot of milk, to drink in
  75. large coffee, three sugars and a lot of milk, to go
  76. medium hot chocolate, three sugars and no milk, to drink in
  77. medium coffee, half a sugar and no milk, to drink in
  78. small tea, three sugars and no milk, to drink in
  79. large hot chocolate, one sugar and a lot of milk, to go
  80. medium hot chocolate, three sugars and a tiny bit of milk, to go
  81. small coffee, no sugar and a tiny bit of milk, to go
  82. small coffee, one sugar and a tiny bit of milk, to go
  83. large coffee, no sugar and a lot of milk, to go
  84. large tea, no sugar with milk, to go
  85. large coffee, three sugars with cream, to go
  86. large hot chocolate, two sugars with cream, to go
  87. small hot chocolate, half a sugar with cream, to go
  88. small coffee, half a sugar and a lot of milk, to drink in
  89. small tea, one sugar and a lot of milk, to go
  90. small tea, three sugars with milk, to drink in
  91. medium coffee, half a sugar and a lot of milk, to go
  92. large coffee, one sugar with milk, to drink in
  93. large hot chocolate, two sugars with cream, to drink in
  94. small tea, one sugar and a tiny bit of milk, to drink in
  95. small tea, three sugars and a tiny bit of milk, to go
  96. medium coffee, one sugar and a lot of milk, to go
  97. small tea, one sugar with milk, to drink in
  98. medium coffee, half a sugar with cream, to drink in
  99. large hot chocolate, no sugar with milk, to go
  100. large hot chocolate, half a sugar and a lot of milk, to go
  101. small hot chocolate, no sugar with cream, to go
  102. medium tea, half a sugar and a lot of milk, to drink in
  103. medium coffee, two sugars with milk, to drink in
  104. medium hot chocolate, three sugars with milk, to go
  105. small coffee, two sugars and no milk, to drink in
  106. small hot chocolate, three sugars with cream, to drink in
  107. small hot chocolate, half a sugar with milk, to go
  108. large coffee, three sugars and a tiny bit of milk, to go
  109. small tea, two sugars and no milk, to drink in
  110. large tea, one sugar with cream, to drink in
  111. small coffee, one sugar and no milk, to drink in
  112. small tea, two sugars with cream, to drink in
  113. small hot chocolate, two sugars with cream, to go
  114. large coffee, no sugar and no milk, to drink in
  115. small coffee, three sugars and a lot of milk, to go
  116. large coffee, three sugars and a tiny bit of milk, to drink in
  117. medium hot chocolate, half a sugar with milk, to go
  118. large hot chocolate, one sugar and a tiny bit of milk, to go
  119. large coffee, three sugars with milk, to drink in
  120. large tea, half a sugar and a lot of milk, to go
  121. large hot chocolate, one sugar with milk, to go
  122. medium coffee, two sugars and no milk, to go
  123. medium tea, three sugars and a lot of milk, to go
  124. large hot chocolate, two sugars and a tiny bit of milk, to drink in
  125. medium coffee, three sugars with milk, to drink in
  126. medium coffee, no sugar with cream, to drink in
  127. medium tea, half a sugar with milk, to drink in
  128. medium hot chocolate, half a sugar and a tiny bit of milk, to drink in
  129. large coffee, no sugar and a tiny bit of milk, to go
  130. medium hot chocolate, three sugars and a tiny bit of milk, to drink in
  131. small coffee, no sugar and a tiny bit of milk, to drink in
  132. large coffee, half a sugar and no milk, to drink in
  133. large hot chocolate, three sugars and a tiny bit of milk, to go
  134. medium coffee, half a sugar and a lot of milk, to drink in
  135. large hot chocolate, three sugars and a lot of milk, to go
  136. large hot chocolate, one sugar and a tiny bit of milk, to drink in
  137. large coffee, half a sugar and a tiny bit of milk, to go
  138. medium tea, two sugars with milk, to go
  139. large coffee, two sugars and a lot of milk, to go
  140. medium hot chocolate, no sugar with cream, to drink in
  141. small coffee, three sugars with milk, to go
  142. small tea, no sugar and no milk, to go
  143. medium coffee, three sugars and no milk, to go
  144. large tea, half a sugar with milk, to go
  145. large tea, half a sugar with cream, to go
  146. medium hot chocolate, one sugar with milk, to drink in
  147. large coffee, half a sugar with milk, to drink in
  148. large tea, half a sugar and a tiny bit of milk, to go
  149. small tea, half a sugar with milk, to go
  150. small coffee, no sugar with cream, to drink in
  151. large tea, two sugars and a tiny bit of milk, to drink in
  152. medium hot chocolate, three sugars with milk, to drink in
  153. medium tea, half a sugar with milk, to go
  154. large tea, no sugar and a lot of milk, to go
  155. small coffee, three sugars with cream, to go
  156. medium hot chocolate, half a sugar with milk, to drink in
  157. medium tea, two sugars and a tiny bit of milk, to drink in
  158. small hot chocolate, one sugar and a tiny bit of milk, to go
  159. medium tea, one sugar and a tiny bit of milk, to drink in
  160. small coffee, no sugar with milk, to drink in
  161. large tea, three sugars and no milk, to go
  162. small coffee, one sugar and a lot of milk, to drink in
  163. small tea, one sugar with milk, to go
  164. large hot chocolate, three sugars and a lot of milk, to drink in
  165. large hot chocolate, half a sugar and no milk, to go
  166. medium tea, half a sugar and no milk, to go
  167. large coffee, two sugars and a lot of milk, to drink in
  168. small tea, one sugar and no milk, to drink in
  169. large coffee, three sugars with cream, to drink in
  170. small hot chocolate, two sugars and a lot of milk, to drink in
  171. large tea, two sugars and a lot of milk, to go
  172. large hot chocolate, three sugars with milk, to go
  173. large coffee, one sugar and a tiny bit of milk, to drink in
  174. large tea, no sugar and a tiny bit of milk, to drink in
  175. small coffee, three sugars with cream, to drink in
  176. large tea, two sugars with milk, to drink in
  177. medium coffee, three sugars and a lot of milk, to drink in
  178. small hot chocolate, three sugars with milk, to go
  179. small hot chocolate, three sugars and a lot of milk, to drink in
  180. medium hot chocolate, half a sugar and a lot of milk, to go
  181. medium tea, three sugars with milk, to drink in
  182. small coffee, two sugars with milk, to go
  183. medium tea, two sugars with cream, to go
  184. medium hot chocolate, one sugar and a tiny bit of milk, to go
  185. small coffee, half a sugar and no milk, to drink in
  186. large tea, half a sugar with milk, to drink in
  187. small hot chocolate, no sugar with cream, to drink in
  188. small hot chocolate, one sugar and a tiny bit of milk, to drink in
  189. small coffee, two sugars and no milk, to go
  190. large tea, half a sugar and a lot of milk, to drink in
  191. small coffee, one sugar and no milk, to go
  192. medium coffee, no sugar and no milk, to go
  193. small tea, three sugars and a lot of milk, to go
  194. small coffee, one sugar with cream, to drink in
  195. medium coffee, two sugars with cream, to drink in
  196. large tea, three sugars with cream, to go
  197. medium hot chocolate, two sugars with cream, to go
  198. medium coffee, one sugar with milk, to go
  199. large tea, half a sugar with cream, to drink in
  200. small hot chocolate, no sugar and no milk, to go
  201. small tea, no sugar with milk, to drink in
  202. small coffee, two sugars with cream, to go
  203. large hot chocolate, two sugars and a tiny bit of milk, to go
  204. medium coffee, half a sugar and no milk, to go
  205. large tea, no sugar with cream, to drink in
  206. medium coffee, no sugar and a tiny bit of milk, to go
  207. large tea, no sugar and no milk, to go
  208. small coffee, no sugar with cream, to go
  209. large coffee, two sugars with cream, to go
  210. small tea, one sugar and a lot of milk, to drink in
  211. large coffee, half a sugar and a lot of milk, to drink in
  212. medium hot chocolate, half a sugar with cream, to go
  213. small coffee, half a sugar with milk, to drink in
  214. medium hot chocolate, one sugar and no milk, to drink in
  215. large coffee, no sugar and a tiny bit of milk, to drink in
  216. medium coffee, half a sugar and a tiny bit of milk, to go
  217. small tea, three sugars with milk, to go
  218. small coffee, one sugar and a tiny bit of milk, to drink in
  219. medium hot chocolate, no sugar with milk, to drink in
  220. large hot chocolate, one sugar and a lot of milk, to drink in
  221. large tea, two sugars with cream, to drink in
  222. large tea, three sugars with cream, to drink in
  223. medium tea, three sugars and no milk, to drink in
  224. small hot chocolate, one sugar and a lot of milk, to go
  225. medium tea, one sugar and no milk, to go
  226. medium hot chocolate, no sugar and no milk, to drink in
  227. large coffee, two sugars with milk, to go
  228. large tea, half a sugar and no milk, to go
  229. medium hot chocolate, two sugars and a tiny bit of milk, to go
  230. small tea, two sugars with milk, to drink in
  231. large coffee, half a sugar and a lot of milk, to go
  232. large hot chocolate, two sugars and no milk, to go
  233. large coffee, one sugar and a lot of milk, to drink in
  234. small hot chocolate, half a sugar and a tiny bit of milk, to go
  235. large tea, three sugars and a lot of milk, to go
  236. small hot chocolate, three sugars and no milk, to drink in
  237. small hot chocolate, two sugars and a tiny bit of milk, to drink in
  238. large tea, one sugar with milk, to go
  239. medium hot chocolate, half a sugar and no milk, to go
  240. medium coffee, three sugars with milk, to go
  241. large tea, one sugar and no milk, to go
  242. small hot chocolate, one sugar and no milk, to go
  243. small coffee, three sugars and a lot of milk, to drink in
  244. large hot chocolate, three sugars with cream, to go
  245. small tea, no sugar with cream, to go
  246. large coffee, half a sugar with milk, to go
  247. small coffee, three sugars and a tiny bit of milk, to go
  248. small coffee, one sugar with cream, to go
  249. small coffee, one sugar with milk, to drink in
  250. medium tea, one sugar and no milk, to drink in
  251. small coffee, three sugars with milk, to drink in
  252. large coffee, two sugars and no milk, to go
  253. small coffee, half a sugar with milk, to go
  254. large tea, two sugars with milk, to go
  255. large hot chocolate, no sugar with cream, to go
  256. large coffee, two sugars and no milk, to drink in
  257. small coffee, three sugars and no milk, to go
  258. large hot chocolate, two sugars and a lot of milk, to go
  259. large coffee, one sugar and no milk, to drink in
  260. small coffee, half a sugar with cream, to drink in
  261. large coffee, half a sugar with cream, to drink in
  262. large coffee, two sugars and a tiny bit of milk, to go
  263. large hot chocolate, no sugar and a lot of milk, to go
  264. large tea, no sugar with cream, to go
  265. small coffee, three sugars and a tiny bit of milk, to drink in
  266. medium coffee, two sugars and a tiny bit of milk, to go
  267. medium tea, three sugars with cream, to go
  268. medium tea, no sugar with milk, to go
  269. large tea, one sugar and a tiny bit of milk, to drink in
  270. large hot chocolate, one sugar with cream, to drink in
  271. medium coffee, one sugar and a tiny bit of milk, to drink in
  272. small hot chocolate, one sugar with cream, to drink in
  273. medium coffee, three sugars with cream, to go
  274. large hot chocolate, half a sugar and a lot of milk, to drink in
  275. small coffee, half a sugar and a tiny bit of milk, to go
  276. small hot chocolate, half a sugar with milk, to drink in
  277. small coffee, two sugars and a lot of milk, to go
  278. medium coffee, no sugar with cream, to go
  279. large tea, one sugar with cream, to go
  280. medium tea, half a sugar and no milk, to drink in
  281. large coffee, one sugar and a tiny bit of milk, to go
  282. small tea, no sugar and a tiny bit of milk, to drink in
  283. large hot chocolate, half a sugar and no milk, to drink in
  284. medium tea, half a sugar and a tiny bit of milk, to go
  285. small hot chocolate, half a sugar and no milk, to go
  286. large tea, two sugars and no milk, to go
  287. medium hot chocolate, one sugar and a lot of milk, to go
  288. medium tea, two sugars with milk, to drink in
  289. small tea, half a sugar with cream, to go
  290. small tea, half a sugar and no milk, to go
  291. large coffee, half a sugar and no milk, to go
  292. medium hot chocolate, two sugars and a tiny bit of milk, to drink in
  293. medium tea, one sugar with cream, to go
  294. small tea, two sugars and no milk, to go
  295. large coffee, two sugars with milk, to drink in
  296. medium tea, no sugar with milk, to drink in
  297. small tea, two sugars and a lot of milk, to go
  298. small hot chocolate, three sugars and no milk, to go
  299. small hot chocolate, half a sugar and a lot of milk, to go
  300. large tea, three sugars and a lot of milk, to drink in
  301. small hot chocolate, no sugar with milk, to drink in
  302. medium tea, one sugar and a lot of milk, to go
  303. large coffee, one sugar and no milk, to go
  304. medium tea, no sugar and a tiny bit of milk, to drink in
  305. medium hot chocolate, two sugars with milk, to go
  306. small tea, no sugar and a tiny bit of milk, to go
  307. large hot chocolate, no sugar and a lot of milk, to drink in
  308. small tea, two sugars with cream, to go
  309. small hot chocolate, half a sugar and no milk, to drink in
  310. small hot chocolate, one sugar with milk, to go
  311. large tea, half a sugar and no milk, to drink in
  312. medium tea, two sugars and a lot of milk, to drink in
  313. large tea, no sugar and a lot of milk, to drink in
  314. medium coffee, no sugar with milk, to go
  315. large hot chocolate, three sugars and no milk, to drink in
  316. small hot chocolate, two sugars with milk, to go
  317. medium hot chocolate, half a sugar and no milk, to drink in
  318. large coffee, no sugar with milk, to drink in
  319. small coffee, one sugar with milk, to go
  320. large coffee, half a sugar and a tiny bit of milk, to drink in
  321. small hot chocolate, half a sugar and a tiny bit of milk, to drink in
  322. large tea, one sugar and no milk, to drink in
  323. medium hot chocolate, one sugar with cream, to go
  324. medium hot chocolate, one sugar with cream, to drink in
  325. large tea, three sugars with milk, to go
  326. large hot chocolate, two sugars with milk, to go
  327. small tea, one sugar with cream, to go
  328. small hot chocolate, three sugars with cream, to go
  329. small hot chocolate, one sugar with milk, to drink in
  330. medium tea, two sugars and no milk, to go
  331. large coffee, three sugars and a lot of milk, to drink in
  332. medium hot chocolate, half a sugar with cream, to drink in
  333. medium hot chocolate, one sugar and no milk, to go
  334. small tea, no sugar with milk, to go
  335. medium hot chocolate, one sugar with milk, to go
  336. large coffee, one sugar with cream, to drink in
  337. large hot chocolate, no sugar and a tiny bit of milk, to go
  338. small tea, one sugar with cream, to drink in
  339. large hot chocolate, two sugars with milk, to drink in
  340. large hot chocolate, three sugars with milk, to drink in
  341. small coffee, half a sugar with cream, to go
  342. medium coffee, no sugar and a lot of milk, to go
  343. small coffee, no sugar with milk, to go
  344. large coffee, no sugar and no milk, to go
  345. medium tea, half a sugar and a lot of milk, to go
  346. small coffee, half a sugar and a lot of milk, to go
  347. medium coffee, two sugars with milk, to go
  348. large hot chocolate, three sugars and no milk, to go
  349. small tea, two sugars and a tiny bit of milk, to drink in
  350. small hot chocolate, two sugars and a lot of milk, to go
  351. medium coffee, half a sugar with milk, to go
  352. large coffee, no sugar with cream, to go
  353. small hot chocolate, half a sugar and a lot of milk, to drink in
  354. medium coffee, no sugar and no milk, to drink in
  355. large tea, three sugars and a tiny bit of milk, to drink in
  356. medium coffee, one sugar and a lot of milk, to drink in
  357. small coffee, no sugar and a lot of milk, to go
  358. large coffee, half a sugar with cream, to go
  359. medium coffee, two sugars and a lot of milk, to go
  360. large tea, two sugars with cream, to go
  361. medium hot chocolate, no sugar and no milk, to go
  362. small tea, one sugar and no milk, to go
  363. medium coffee, no sugar and a lot of milk, to drink in
  364. small hot chocolate, two sugars with milk, to drink in
  365. medium hot chocolate, three sugars and a lot of milk, to go
  366. medium tea, one sugar with milk, to drink in
  367. large tea, three sugars and a tiny bit of milk, to go
  368. large tea, two sugars and no milk, to drink in
  369. large hot chocolate, no sugar with cream, to drink in
  370. small hot chocolate, two sugars and a tiny bit of milk, to go
  371. medium hot chocolate, no sugar and a lot of milk, to go
  372. medium coffee, no sugar with milk, to drink in
  373. medium tea, one sugar and a tiny bit of milk, to go
  374. medium hot chocolate, half a sugar and a tiny bit of milk, to go
  375. medium coffee, one sugar and no milk, to go
  376. small coffee, two sugars and a tiny bit of milk, to drink in
  377. medium hot chocolate, three sugars with cream, to go
  378. medium tea, two sugars with cream, to drink in
  379. small tea, one sugar and a tiny bit of milk, to go
  380. large tea, one sugar and a lot of milk, to go
  381. large tea, no sugar and a tiny bit of milk, to go
  382. medium tea, one sugar with milk, to go
  383. medium hot chocolate, two sugars and no milk, to go
  384. small hot chocolate, no sugar and a tiny bit of milk, to drink in
  385. small tea, half a sugar and a tiny bit of milk, to drink in
  386. large hot chocolate, no sugar and no milk, to drink in
  387. medium hot chocolate, two sugars with milk, to drink in
  388. small tea, half a sugar with cream, to drink in
  389. small hot chocolate, no sugar and a tiny bit of milk, to go
  390. small hot chocolate, two sugars and no milk, to drink in
  391. small coffee, two sugars with cream, to drink in
  392. medium tea, two sugars and a lot of milk, to go
  393. medium hot chocolate, two sugars and a lot of milk, to go
  394. small hot chocolate, three sugars and a tiny bit of milk, to go
  395. medium coffee, three sugars and a tiny bit of milk, to drink in
  396. small tea, half a sugar with milk, to drink in
  397. large hot chocolate, two sugars and no milk, to drink in
  398. medium tea, three sugars with cream, to drink in
  399. small coffee, half a sugar and a tiny bit of milk, to drink in
  400. small hot chocolate, one sugar and no milk, to drink in
  401. medium coffee, one sugar and a tiny bit of milk, to go
  402. small tea, three sugars and a lot of milk, to drink in
  403. large coffee, three sugars with milk, to go
  404. medium hot chocolate, half a sugar and a lot of milk, to drink in
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