Room to manoeuvre: Analytics help online retailers offer customers seamless experience – South China Morning Post

South China Morning PostRoom to manoeuvre: Analytics help online retailers offer customers seamless experienceSouth China Morning Post“That's why you need to get the analytics right. Every click that's reduced increases the revenue by 25 percent,” said van de Ven. “If you can figure out what to put on there, the user comes to your site. If it's what they want, you get paid. If it's …
Source: analytics

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